I’ve been working with MoneySmart, a Singaporean fintech company, since the end of 2016. I’d initially started as a freelance Content Designer making infographics for their articles — nothing fancy. Learnt a lot about mortgages and life insurance.
Doing just that didn’t last long.
It just so happened that they were in the middle of rebranding themselves, and I managed to get myself involved with that — which meant coming up with the new illustration style, visual messaging and tone for 3 countries: Singapore, Indonesia and HongThis eventually led to me poking around with the experience of the actual product — and hijacking a Hackathon to push out a complete renovation of the home page that made it much simpler (and delightful) to use.
Developing the Illustration Style