MoneySmart

HK_SocialMedia_FBCover_v3

I’ve been working with MoneySmart, a Singaporean fintech company, since the end of 2016. I’d initially started as a freelance Content Designer making infographics for their articles — nothing fancy. Learnt a lot about mortgages and life insurance.

Doing just that didn’t last long.

It just so happened that they were in the middle of rebranding themselves, and I managed to get myself involved with that — which meant coming up with the new illustration style, visual messaging and tone for 3 countries: Singapore, Indonesia and HongThis eventually led to me poking around with the experience of the actual product — and hijacking a Hackathon to push out a complete renovation of the home page that made it much simpler (and delightful) to use.


Developing the Illustration Style

Character-Proportions_v1-02

people-in-motion-01

ms-guides-06

objects-06

buildings-01

product-04


Content Design

CPFContributions-masthead-v1
Masthead for blog article
hk_home_02_v1-01
Internal branding image
33-PregnancyChildCosts-Infographic01
Infographic
03-enblocProcess
Infographic
th-site-masthead-main-v1-01
Microsite masthead illustration for project with Temasek

 


Animated work

 

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